Be yourself! Start with your own personal style. Think about the clothing styles you currently have and the stores where you normally shop. Wearing clothes that are comfortable and look good on you will ensure meaningful photographs that are true reflections of who you are as individuals.
Location, Location, Location. Consider the setting of where your shoot will take place. Will it be at the beach, the park, your home, or somewhere else? Imagine your setting and the types of colors that will be there. Since the setting will end up being the backdrop of your photos, it has a big impact on your overall look. For example, if you plan to have the shoot at a garden, a floral print might not be the best idea. Ideally, you want the location to complement your attire but not match so much that you blend into the background. Another consideration about location is that it is very on trend to go with clothing that is diametrically opposite of what you would normally find in that type of location - a prom dress in an abandoned building for example, or ripped jeans and a leather jacket in a country club.
Colors - A good rule of thumb is to pick out two colors that would go well together & the location. Typically, pastels go well with natural scenes. Primary colors match modern locations like cityscapes and/or urban environments. Solids vs Prints - Overly busy prints and patterns can detract from the subject of the photo, YOU. Your wardrobe should complement you, not steal your spotlight.
Layering - Depending on the season, consider layering your outfits with accessories such as bow-ties, headbands, rain boots, scarves, jackets, and hats. Accessories can add variety to your shots and also double as fun props! Check our blog periodically for new color trends to stay current!